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Amy Williams https://amy-williams.com My WordPress Blog Tue, 26 May 2020 13:34:58 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 https://amy-williams.com/wp-content/uploads/2019/12/cropped-AW-logo-32x32.png Amy Williams https://amy-williams.com 32 32 3 Tools I Use Every Day in my Coaching Business https://amy-williams.com/how-to-grow-your-audience-using-instagram-stories/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-grow-your-audience-using-instagram-stories https://amy-williams.com/how-to-grow-your-audience-using-instagram-stories/#respond Tue, 19 May 2020 14:31:31 +0000 https://amy-williams.com/?p=530 The post 3 Tools I Use Every Day in my Coaching Business appeared first on Amy Williams.

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3 Tools I Use Every Day in my Coaching Business

If you asked them, my friends would tell you I’m type A.

I’m one of those girls that’s got a spreadsheet for everything, itemised lists and carefully planned itineraries — and that’s before anyone even mentions the word ‘business’. 

So, it’s no surprise that as a self-employed coach who does almost EVERYTHING in her biz on her own, I needed some top-notch tools, programs and strategies to keep everything under control. 

Here are my top 3 that I absolutely could NOT live without! 

1. Google Calendar

Once a devout lover of beautiful diaries and endless to-do lists, I recently made the move to go completely virtual. 

I won’t lie — I still melt over the sight of a Papier notepad and am still a hoarder of all things stationery — but this has been a gamechanger for my business. 

My Sunday afternoon ritual is to set my goals for the week ahead and plan my week out using Google Calendar, plotting in all of my tasks and being realistic about the amount of time I think it will take me. 

Gone are the days of having a double-sided to-do list only to carry everything over to the next day/week/month! 

As well as knowing I’ve carved out enough time to allow me to make congruent progress towards what I want to achieve, I also colour code my activities into different categories, such as; personal development, client work and calls, Amy Williams Creative work, and socialising/downtime. 

After experiencing a mental breakdown last year after working myself into the ground (that’s a story for another day!), I make it my mission to be super diligent about maintaining balance. The different colours make it super obvious right away if it’s out of whack! 

2. Trello

Now — I didn’t say that I’d given up on lists completely! 

I use Trello for pretty much everything when I need to keep a list — whether it’s ideas for Instagram posts or Stories, new blog posts, ideas for my clients or jobs to do around the home. 

I also share Trello boards with each of my clients, minimising email traffic (goodbye inbox overwhelm!) and keeping everything in one place — whether it’s documents, notes, images or links. 

3. Whatsapp

My clients will tell you that I’m pretty anti-email. 

I don’t know what it is — I just find them slow and outdated. I know that if inspiration hits for me or my clients, we want to talk about it right now — not wait until someone has a chance to run through everything they’ve received that morning. 

Whatsapp just feels that bit more personal, and that’s a huge thing I like to bring forward for my clients. Our relationship needs to be an open, creative space and the less stuffy things feel, the better it works. 

Cue a Whatsapp audio note from me landing on my clients’ phone right about now 😂

Woman having coffee in bed pursuing instagram growth

To sum up

Simple — but effective. I couldn’t be without them in the day to day running of Amy Williams Creative! 

I’m always on the hunt for new and useful tools, so if you have any recommendations, I am alllll ears.  

Let me know in the comments or connect with me on Instagram

Amy x

PS. If you’d like some more support, the doors to my marketing coaching programme, Freedom & Flow, are now open. If you’re ready to do the work, be held accountable, and build an online presence that you can’t wait to show up in (yes really!), click here for more info

More resources for health & fitness businesses

3 Tools I Use Every Day in my Coaching Business

If you asked them, my friends would tell you I'm type A. I'm one of those girls that's got a spreadsheet for everything, itemised lists and carefully planned itineraries — and that's before anyone even mentions the word 'business'.  So, it's no surprise that as a...

30 Empowering Quotes for Boss Babes

If you’d like some more support in your business, the doors to my marketing coaching programme, Brand Accelerator, are now open. If you’re ready to do the work, be held accountable, and say yes to being outrageously successful (yes girl!), book a complimentary...

Let’s give your Instagram bio a makeover and stop leaving money on the table. Yes really! 

It’s time to become a magnet to your ideal client.

Grab a coffee and let’s get started!

The post 3 Tools I Use Every Day in my Coaching Business appeared first on Amy Williams.

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30 Empowering Quotes for Boss Babes https://amy-williams.com/30-empowering-quotes-for-boss-babes/?utm_source=rss&utm_medium=rss&utm_campaign=30-empowering-quotes-for-boss-babes https://amy-williams.com/30-empowering-quotes-for-boss-babes/#respond Mon, 11 May 2020 10:40:49 +0000 https://amy-williams.com/?p=482 The post 30 Empowering Quotes for Boss Babes appeared first on Amy Williams.

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30 Empowering Quotes for Boss Babes

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If you’d like some more support in your business, the doors to my marketing coaching programme, Brand Accelerator, are now open. If you’re ready to do the work, be held accountable, and say yes to being outrageously successful (yes girl!), book a complimentary 30-minute call with me here and let’s see what we can achieve together.

More resources for health & fitness businesses

3 Tools I Use Every Day in my Coaching Business

If you asked them, my friends would tell you I'm type A. I'm one of those girls that's got a spreadsheet for everything, itemised lists and carefully planned itineraries — and that's before anyone even mentions the word 'business'.  So, it's no surprise that as a...

30 Empowering Quotes for Boss Babes

If you’d like some more support in your business, the doors to my marketing coaching programme, Brand Accelerator, are now open. If you’re ready to do the work, be held accountable, and say yes to being outrageously successful (yes girl!), book a complimentary...

Let’s give your Instagram bio a makeover and stop leaving money on the table. Yes really! 

It’s time to become a magnet to your ideal client.

Grab a coffee and let’s get started!

The post 30 Empowering Quotes for Boss Babes appeared first on Amy Williams.

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The 3 Biggest Mistakes I Made in my Coaching Business https://amy-williams.com/the-3-biggest-mistakes-i-made-in-my-coaching-business/?utm_source=rss&utm_medium=rss&utm_campaign=the-3-biggest-mistakes-i-made-in-my-coaching-business https://amy-williams.com/the-3-biggest-mistakes-i-made-in-my-coaching-business/#respond Thu, 07 May 2020 14:18:43 +0000 https://amy-williams.com/?p=461 The post The 3 Biggest Mistakes I Made in my Coaching Business appeared first on Amy Williams.

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The 3 Biggest Mistakes I Made When I Started my Business

I remember the day so clearly. 

I registered as an LTD company here in the UK — it was such a pinch-me moment. 

I’m not one of those people who will tell you their entrepreneurial spirit shone through when they were 3 years old as they took charge of their lemonade stand. 

I’ve always loved solving problems, story-telling, and strategy, but in truth, there was always a part of me that doubted whether I was cut out for calling all the shots. 

It was something I wanted — deep, deep down — but I kept that to myself for the most part. 

So when I received my letter in the post, I felt as if I’d just received my admission letter to Hogwarts. (OK — maybe not THAT exciting — but still, it was pretty bloody great). 

I’d made the step I thought I’d never take — but little did I know how much further I had to go. 

I’ve been taking a little time to reflect and wanted to collate the 3 biggest mistakes I made when I started out as a new business owner — so you don’t have to learn the hard way just like I did.

1. I wasn’t specific enough about who I was serving

I know, I know — I’ve been in marketing for YEARS. I should know this stuff, right! 

We have to be laser-focused on who our products and services are for. When we don’t and try to be a catch-all for everyone — you end up attracting a big fat nothing. 

Think about it. You’ve just had your first baby, and you’ve lost ALL your confidence in the gym (when you even manage to find ten minutes spare just to have a sit-down and a cup of tea). You decide to work with an expert to get back on your feet. 

You do a quick online search, and you find Sally — a generalised fitness professional who works with anyone and everyone — and Suzie — a personal trainer with years of experience and specific qualifications in postpartum exercise. 

I know who I’d go for — and it ain’t Sally. 

Yet — when I sat down and started pulling the copy together for my own website — the FEAR caught up with me. 

I worried about turning people off, about no one wanting to work with me — so I cast the net wide. 

And yep — you guessed it — caught absolutely zero leads. 

I reflected on what I’d done and realised I’d committed my BIGGEST sin — the one thing I preach about every single day — but it was totally different when it was MY business on the line. 

I took my own advice and got super specific about who it is that I can help the most — and it all went from there. 

The truth is, turning people away is what we WANT — because it means the RIGHT people will find it super easy to find us.

2. I didn’t understand what I was actually selling 

Now — don’t get me wrong — I’ve been obsessed with marketing for what feels like decades now (although of course I didn’t know that’s what I was doing when I was 8!). 

I knew what I was selling — but I wasn’t thinking about what it meant

I know now that I’m not just selling copywriting techniques and marketing strategies. 

I’m selling more leads. More money. More confidence. A better work/life balance. More time with your loved ones. Never needing to go back to the dreaded 9-5 again.

The opportunity to say YES to a wildly successful health & fitness business. 

We buy on emotions — not features and benefits — and the moment I tapped into that was when it all fell into place.

3. I put off investing in my own mentor  

This was a big one for me. 

I saw it plastered all over LinkedIn that everyone and their dog had a coach of some kind. 

But I looked at my finances and I just couldn’t justify the expense. I was in the early days of my business and felt that any investment just wasn’t worth the risk. 

Looking back, I still think it’s a valid thought. After all, I’m cautious and considerate of how I spend my money — and I like that about myself! 

But I can see now that I was too focused on the initial output and not thinking about how much I stood to gain. 

When I looked at how I felt in my business, I realised it was my mindset that was holding me back. That same voice that had me doubting whether I could ever be an entrepreneur kept rearing her ugly head and filling me with negative self-talk and fear rather than seeing my business as the limitless rollercoaster that it is. 

So, I found myself a mindset coach — and she’s bloody brilliant. 

I’ve learned so much about myself in just 4 short months that has totally opened my eyes to how I live my life both inside my business and out. I can see where I was keeping myself small because it felt safer like that — but I was actually standing in my own way and putting a cap on what I could achieve. 

The investment in my time with her has already come back to me financially and in so many other ways — I just wish that I’d taken the leap sooner!

Woman having coffee in bed pursuing instagram growth

To sum up

As you’re reading this, I’m assuming you’re either another new business owner or someone cautiously teetering on the edge of entrepreneurship (one word of advice — just go for it!). I hope this post has helped you to answer some niggling questions you might have hanging around as you make the decision about where to go next — I’d LOVE to know if it’s been useful! 

Let me know in the comments or connect with me on Instagram

Amy x

PS. If you’d like some more support, the doors to my marketing coaching programme, Brand Accelerator, are now open. If you’re ready to do the work, be held accountable, and say yes to being outrageously successful (yes girl!), book a complimentary 30-minute call with me here and let’s see what we can achieve together.

More resources for health & fitness businesses

3 Tools I Use Every Day in my Coaching Business

If you asked them, my friends would tell you I'm type A. I'm one of those girls that's got a spreadsheet for everything, itemised lists and carefully planned itineraries — and that's before anyone even mentions the word 'business'.  So, it's no surprise that as a...

30 Empowering Quotes for Boss Babes

If you’d like some more support in your business, the doors to my marketing coaching programme, Brand Accelerator, are now open. If you’re ready to do the work, be held accountable, and say yes to being outrageously successful (yes girl!), book a complimentary...

A 14-page guide to help you find a successful idea that will help your business to thrive in the pandemic (not just survive!), create abundant income and find complete lifestyle freedom for years to come.

Grab a coffee and let’s get started! 

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THIS is why no one’s buying your coaching program https://amy-williams.com/this-is-why-no-ones-buying-your-coaching-program/?utm_source=rss&utm_medium=rss&utm_campaign=this-is-why-no-ones-buying-your-coaching-program https://amy-williams.com/this-is-why-no-ones-buying-your-coaching-program/#respond Wed, 06 May 2020 09:41:23 +0000 https://amy-williams.com/?p=443 The post THIS is why no one’s buying your coaching program appeared first on Amy Williams.

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THIS is why no one’s buying your coaching program

So — here you are. 

Qualified, passionate and ready to start creating the transformations you know you can offer with your coaching program. 

Except… No one’s biting. 

Weird. You know the market’s there because of how many of your competitors seem to be downright THRIVING according to their feeds. 

So you put out even more information. You flood social media and start direct messaging anyone who seems to fit your ideal client avatar. 

And still — nothing. 

Time to give up? Not until you read this, sis!

The BIG secret to selling your coaching program — or ANYTHING, for that matter… 

Without even looking at it, I’d put money on your current feed looking a little bit like this: 

  • Post after post talking about what your clients will get in your package — maybe the number of sessions, how many worksheets they’ll need to work on, if they can have any other contact with you outside of those sessions?
  • Posts talking about the benefits of your program — what skills they’ll develop throughout their time with you, what situation they’ll be in once they’re finished 
  • Then, for the human element, cat pics, the occasional meme, and your Friday night gin and tonic to wind down from another week 

I’m close — right? (I know because this used to be me!)

If you’re nodding your head, I’m going to be blunt. 

I’m not surprised no one’s buying. 

Repeat after me: No one cares about me, my business, or my programs. 

That’s it. The big secret you’ve been missing.

That’s harsh! Now what? 

I know, I know — if no one cares, you have no hope. 

Not true! 

In fact, rather than seeing this as demotivating — I see this as one of the most empowering things you can ever learn when it comes to marketing. Once you understand how the mind works, you know how to talk about what you do in a way that your clients WILL care about. 

The answer? 

People only care about themselves. 

I’m not saying you don’t love your mum, but on a deep, psychological level, we are wired to look out for our own interests. 

So — when we read anything, we are ALWAYS thinking: what’s in this for me?

Your turn

Now you know the secret, it’s time to take another look at your copy. 

Hopefully, you can now see why talking about the features and benefits of your program or services won’t get you the sales you’re after.

We need to think about what they MEAN in relation to your ideal client. 

For example, a certain number of sessions with you could mean that they move through this transformation feeling safe, supported, and accountable. 

The key to this process is to focus on how they will FEEL. 

How do they feel now, before starting the transformation? Are they in pain, are they unhappy, are they frustrated? Are they falling short of their dreams? 

How would they feel once they’ve created the transformation? Will it change their lives? 

What do they stand to lose or risk if they don’t work with you to create the change?

Woman having coffee in bed pursuing instagram growth

To sum up

There you have it — my golden rule for creating copy to go on just about any social media channel, website or marketing materials. 

It’s not about you. It’s all about THEM. You only come in when you’re demonstrating why it’s YOU that is the best-placed person to help them make the change, through qualifications, experience in your field or having lived through this exact transformation yourself. 

So — give it a go, and see what sort of traction you’ll start to get with this brand new marketing mindset. 

I’d LOVE to know if this helped you — let me know in the comments! 

Amy x

PS. If you’d love even more help with writing copy that makes you a MAGNET to your ideal client, head over to The Content Kit where I’m giving away ALL of my knowledge for just £9 until 15 May 2020!

More resources for health & fitness businesses

3 Tools I Use Every Day in my Coaching Business

If you asked them, my friends would tell you I'm type A. I'm one of those girls that's got a spreadsheet for everything, itemised lists and carefully planned itineraries — and that's before anyone even mentions the word 'business'.  So, it's no surprise that as a...

30 Empowering Quotes for Boss Babes

If you’d like some more support in your business, the doors to my marketing coaching programme, Brand Accelerator, are now open. If you’re ready to do the work, be held accountable, and say yes to being outrageously successful (yes girl!), book a complimentary...

Let’s give your Instagram bio a makeover and stop leaving money on the table. Yes really! 

It’s time to become a magnet to your ideal client.

Grab a coffee and let’s get started!

The post THIS is why no one’s buying your coaching program appeared first on Amy Williams.

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This 1 Thing Could Double Down On Your Instagram Growth https://amy-williams.com/this-1-thing-could-double-down-on-your-instagram-growth/?utm_source=rss&utm_medium=rss&utm_campaign=this-1-thing-could-double-down-on-your-instagram-growth https://amy-williams.com/this-1-thing-could-double-down-on-your-instagram-growth/#respond Tue, 05 May 2020 10:01:42 +0000 https://amy-williams.com/?p=413 The post This 1 Thing Could Double Down On Your Instagram Growth appeared first on Amy Williams.

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This 1 Thing Could Double Down On Your Instagram Growth

You’ve seen them all before — countless blog posts and digital freebies claiming to have the secret ingredients to truly connecting with your ideal client and promising genuine Instagram growth. 

Did they teach you anything new, or are they still sitting in the depths of your inbox gathering dust?

Or — did it feel like there was something missing?

Why focus on Instagram growth?

Digital marketing is the most powerful tool we’ve ever had to get the message out to our ideal clients — and Instagram is my personal favourite when it comes to health and fitness businesses. 

Here are a few reasons why: 

  • The visual nature of the platform makes it the perfect place to illustrate the physical and mental transformation that you’re offering to your clients (which is the message that will make them buy!) 
  • People come to Instagram looking to be inspired and for escapism — meaning they’re totally open to brand storytelling 
  • The different posting options such as the feed, Stories, and IGTV make it really easy for you to bring all of the different areas of your brand to life 
  • The community and social interactions on every post mean you can build insane social proof 
  • Brilliant ads manager with tons of different options to help you achieve your campaign objectives 

So — are you ready to build your audience of raving fans and take your business to the next level?

The Instagram Growth Formula

Messaging

Visuals

Engagement

Style

+

+

+

The key points you mention to show the value of your offer

How aesthetically pleasing your posts are to your ideal client

Time spent genuinely interacting with other users

The type of posts you use to communicate your messages

Now, think back to those lead magnets you downloaded X years ago — I’ll bet they focussed on the first three topics — but not style

The harsh truth is, you could nail the first three and be stunting your channel. Without style, your message could be falling flat.

So — are you ready to build your audience of raving fans and take your business to the next level?

How To Find Your Style

Here are the steps I walk through with my clients when helping them to develop their own unique style. You’ll need a coffee and a pen and paper for this one! 

Reflection

1. Think of the top 10 people whose content you enjoy the most on Instagram and write them down. 

2. Now, for each account, note down how they make you feel when you spend time on their content. Are there any similarities?

3. Do you feel like you can relate to any of them? 

4. Which type of posts do you like the most? Do they focus more on their lifestyle, do they ask questions, do they post pictures of themselves, or do they focus more on quotes? 

5. Think back — how did you first find their accounts? Was it through the explore section, did you first hear about them on Pinterest, did someone recommend them to you, or did they collaborate with another account you follow?

Observation

1. Choose 5 accounts that are also serving your niche and write them down. These could be competitors or different types of brands with a similar ideal client to you. 

2. Have  a quick browse of their content — what themes do they seem to be following? Have they identified any pain points that you could draw on in your posts to make them even more powerful?

3. Work through their content from the last couple of months and save any posts that got an abnormally high number of likes or comments.  

4. Review all of these posts and for each one, note down the type of image they used and then the type of copy that went with it. Are they mostly competition posts, are they looking to inspire, are they collaboration posts?

Woman having coffee in bed pursuing instagram growth

Note down the different styles of posts that resonate from both sections and simply rinse and repeat! Think about the feeling that keeps you and other people coming back for more and always have that in mind when you’re writing your posts. 

This truly is GOLD and will help you take the fast track to Instagram growth as you’ll be delivering your content in the style that people want to see it — meaning more engagement, more follows, more brand authority, and more repeat sales. 

To sum up

You don’t need to reinvent the wheel. If someone else it crushing it in your niche or there are certain types of posts that you can’t help but engage with, it’s time to take note and use what works to get your message out to the people who NEED to hear it. 

I’d LOVE to know if you try this experiment — let me know in the comments or head over to Instagram and let’s chat.

PS. If you feel like you need some help with your messaging (and learning my trade secrets on how to write posts that actually convert into sales), head over to The Content Kit where I’m teaching EVERYTHING I know for just £9 until 15th May 2020!

More resources for health & fitness businesses

3 Tools I Use Every Day in my Coaching Business

If you asked them, my friends would tell you I'm type A. I'm one of those girls that's got a spreadsheet for everything, itemised lists and carefully planned itineraries — and that's before anyone even mentions the word 'business'.  So, it's no surprise that as a...

30 Empowering Quotes for Boss Babes

If you’d like some more support in your business, the doors to my marketing coaching programme, Brand Accelerator, are now open. If you’re ready to do the work, be held accountable, and say yes to being outrageously successful (yes girl!), book a complimentary...

Let’s give your Instagram bio a makeover and stop leaving money on the table. Yes really! 

It’s time to become a magnet to your ideal client.

Grab a coffee and let’s get started!

The post This 1 Thing Could Double Down On Your Instagram Growth appeared first on Amy Williams.

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It’s week 7 of the Coronavirus lockdown here in the UK this Monday. 

That’s seven weeks of not being able to hug loved ones, wearing masks to do your weekly shop and looking forward to your dog walk as the only way to get out of the house. 

It’s also seven weeks of communities coming together on Thursday evenings to applaud our beloved NHS and the incredible key workers putting their lives on the line to look after us, pollution levels getting lower by the day and appreciating precious moments with our friends and family so much more than we did before.

This week’s round-up of motivational quotes for ambitious, confident and driven girlbosses will hopefully give you that extra little smile or drive to get it DONE and take the next step forward in your business. 

Let’s go! 

Designing a life I love
Fall in love with the process
I built me.
Following dreams, not boyfriends.
Self made quote graphic
Coffee in one hand quote graphic
I've decided to be the girl who just went for it quote graphic
I'm doing it for me quote graphic
I can and will quote graphic
Going with the idea quote graphic
Completely in love with the woman I am becoming quote graphic
Don't ignore your own potential quote graphic
Bad vibes don't go with my outfit
Maybe swearing will help quote graphic
Exhale the bullshit quote post
No regrets quote graphic
Be kind quote graphic
Never apologise quote graphic
Breathe and remember who the fuck you are quote graphic
Talk to yourself quote graphic
Be on your own side quote graphic
So grateful quote graphic
Old ways won't open new doors quote graphic
Life is tough quote graphic
What's coming is better than what's gone quote graphic
You are amazing quote graphic
Visualize quote graphic
Prove them wrong quote graphic
You didn't come this far quote graphic
Well behaved women quote graphic

I’d love to know which one is your favourite or if there are any themes you’d like to see in the next few weeks!

Amy x

PS. If you’re looking to create consistent income in your business, find a steady stream of new clients or simply find a way of promoting what you do without paying an arm and a leg for it, check out my brand new eBook, The Content Kit.

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